Founders Program - A holistic program to help you build and scale your perfect venture

20x

Better College & Job acceptance

subjects expertise

2000+

50000+

students in community

PROGRAM OUTLINE

Program Outcomes:

By the end of the 12-week mentorship program, you will have:

A refined and validated business idea with a clear value proposition.
A comprehensive go-to-market strategy.
A developed or near-complete product prototype ready for market testing.
A robust digital presence and long-term marketing strategy.
A fundraising strategy and a compelling investor pitch deck.
Leadership skills to inspire your team and lead your startup through growth phases.
A roadmap for scaling your startup while maintaining product quality and operational efficiency.

Live Program with 2x Professors for 90 Days
10x Cap Stone Project
12x Live Sessions

This program is designed to be sector-agnostic and is suitable for founders from any industry, whether you're building a tech product, launching a service-based business, or entering niche markets. The personalized, live 1:1 sessions ensure that the guidance is tailored to your specific startup needs.

Session 1 to 9 Session 1: Defining Your Business Idea & Value Proposition Goal: Clarify your business idea and develop a compelling value proposition that resonates with your target audience. Key Topics: Identifying customer needs, unique selling points, and differentiators. Outcome: A clear and refined business idea with a strong value proposition Session 2: Market Research and Opportunity Analysis Goal: Learn how to analyze the market, identify opportunities, and understand competitors. Key Topics: Market sizing, customer segmentation, competitor analysis, and market trends. Outcome: A comprehensive market analysis, defining where your business fits and how to capitalize on market opportunities. Session 3: Go-to-Market Strategy Goal: Build a strategy for entering the market successfully. Key Topics: Customer acquisition strategies, positioning, and market entry techniques. Outcome: A step-by-step go-to-market plan tailored to your target audience and market landscape. Session 4: Product Development and Prototyping Goal: Begin the process of developing your product, from concept to prototype. Key Topics: Product design, customer feedback loops, prototyping tools, and MVP (Minimum Viable Product) creation. Outcome: A prototype or MVP ready to be tested with initial users. Session 5: Iterating Your Product Based on Feedback Goal: Use customer feedback to refine and improve your product. Key Topics: User testing, product iteration cycles, and pivoting when necessary. Outcome: A refined product that addresses user needs more effectively. Session 6: Scaling Product Development for Growth Goal: Understand how to scale your product as your company grows. Key Topics: Product roadmaps, scaling operations, and maintaining quality during growth. Outcome: A clear plan for scaling product development while maintaining customer satisfaction. Session 7: Building a Digital Brand Goal: Establish a strong, consistent brand identity online. Key Topics: Branding fundamentals, website development, social media strategy, and content creation. Outcome: A cohesive brand identity and a digital presence strategy for your startup. Session 8: Digital Marketing & Customer Acquisition Goal: Learn how to attract and retain customers using digital marketing tools. Key Topics: SEO, social media marketing, paid advertising, and email marketing. Outcome: A digital marketing plan to drive customer acquisition and engagement. Session 9: Developing a Long-Term Digital Strategy Goal: Build a digital strategy that will sustain your business over time. Key Topics: Digital tools, automation, customer retention, and growth hacking. Outcome: A long-term digital strategy that integrates all aspects of your digital marketing and operations.

Session 10 to 12 Session 10: Fundamentals of Fundraising Goal: Learn how to raise funds for your startup through different channels. Key Topics: Fundraising strategies (angel investors, venture capital, crowdfunding), crafting your pitch, and investor relations. Outcome: A pitch deck and fundraising strategy tailored to your business. Session 11: Leadership for Founders Goal: Develop the leadership skills necessary to run a startup. Key Topics: Communication, team building, motivation, and decision-making. Outcome: A leadership development plan that outlines how you will lead your company as it grows. Session 12: Scaling Your Startup & Leadership in Action Goal: Learn strategies for scaling your business, including expanding your team, operations, and market reach. Key Topics: Operational scaling, team growth, leadership under pressure, and maintaining culture. Outcome: A clear scaling strategy for your startup, along with practical leadership skills to manage growth.

MENTORS

Atul Banrajee Lecturer at London Business School About Educator: 30 years of strategy, product development and market analysis experience within healthcare and TMT. Services include market analysis, new market entry and product strategy to global clients. Recent experience includes fund raising for start-ups and teaching at LBS and UCL. Founded Transformity Health in 2003, an integrated health clinic, offering conventional and complementary medical advice and information to patients and physicians for a range of indications. Co-founded ABE Strategy in 2006, a research and strategy consulting firm, helping companies expand into new markets, find partners and develop new products and services.

Atul Banerjee University College of Lond

Murray Johannsen Instructor at UCLA Success here doesn't just belong to the most educated or the most intelligent, as Charles Darwin noted, but to those who can adapt seamlessly to change. And Lester Thurow’s words resonate deeply in this context: “A competitive world offers two possibilities. You can lose. Or, if you want to win, you can change. In this ever-shifting landscape, the key to thriving is learning and unlearning at a pace that outstrips the competition. As the president and founder of Legacee and the Legacee Academy, I dedicate my efforts to coaching and teaching executives (and entrepreneurs) the essential skills for flourishing in this era. My journey toward this mission was kindled by an early-life epiphany — a GREAT AWAKENING that struck me as a college freshman. I realized, with stark clarity, that traditional educational systems had missed a crucial mark: they didn’t teach skill mastery. The path to developing true work skills isn't paved with tests and academic papers